Lightbulb Moment
3-minutes
Top Influences
3-minutes
PSYCHOLOGY OF BUYING
3-minutes
Choice Evaluation
7-minutes
Value Weight
7-minutes
Risk Assessment
9-minutes
The MORAL: Gains v Losses
3-minutes
Visual Aids
Key Insights / Top Takeaways
OUR IRRATIONAL MIND
8-minutes
*Value of Ownership
9-minutes
Free for All
6-minutes
Judgment Errors
10-minutes
*Familiar Illusions
12-minutes
Breaking Bias
3-minutes
CHOICE ARCHITECT
5-minutes
*Anchor Up
6-minutes
Prime Time
9-minutes
*Frame Effect
9-minutes
Following Norms
9-minutes
*Alternative Selection
10-minutes
CORE BEHAVIORAL FOCUS
Visual Aids
Sales Breakthroughs
Cheat Sheets