A NEW ERA
Part I-III: Learn More!
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/aa08067a-ddeb-43ff-9516-65d4f8e15427_rwc_0x0x1053x824x1053.jpg?h=60e69e2dc0a7a616ccecb8bb6c1c1057)
The MORAL View
Key Insights / Top Takeaways
Content Flow
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/bca7c187-2964-4635-b9d1-59e6e2e73f94_rwc_393x0x1841x1440x1841.png?h=3a33d6032cf8cae5a1aa710e3f5257c8)
Author's Welcome
Alex Anderson
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/2dd05845-cdcf-4e96-aa81-01b6b04d6166_rwc_605x195x1345x1052x1345.png?h=fcea279c314c4bc627fb05ba48ead3c2)
COVER STORY: Khao Sok Sunrise
Khao Sok Sunrise
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/b18160be-fd9b-46b3-8f15-195cb01d8a7b_rwc_0x0x2877x2250x2877.jpg?h=75acba779787a32214d7508eb91afc51)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/801815e8-d33c-402f-aa92-e59bc221a815_rwc_360x0x1841x1440x1841.png?h=9c06c6c5df6af240a03c0278d88804e2)
AREA I: WHAT
Lightbulb Moment
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/442d67a6-279e-4192-a4e3-ce6a7d183b33_rwc_0x0x2762x2160x2762.jpg?h=09ac4c61495f51e0d6294768a5eef14d)
Business Breakdown
Return on Investment
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/4584a7a1-249f-4db5-94f6-1179a9c0294f_rwc_75x0x873x683x873.jpg?h=1b750ae245a9315218c027512439f393)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/e6bbff81-01da-42d2-ac48-832491bedbfe_rwc_0x0x1218x953x1218.jpg?h=3ea6d7ad6fede6a2b159e99caee0dd24)
ROI Recap: Good News Gains
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/48a4b703-f42a-4b9f-9e3a-6313c6e0a894_rwc_0x0x1103x863x1103.jpg?h=0765c09aab497dda90ad1a999ae24c5e)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/5bd49856-c952-468f-aa3c-0c4ed78cd585_rwc_360x0x1841x1440x1841.png?h=40496decc2482f62e504bdadf0bc9c10)
AREA II: WHY
The Psychology of Buying
Decision Criteria
Choice / Value / Risk
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/b49a0b05-2a5b-4127-9449-b255ecd03d16_rwc_417x324x1080x844x1080.jpg?h=137cf20b30494d0c8e1aabf282841d1e)
Mind Moral: Losses Loom Larger
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/444d7cfd-8885-4b89-98ab-c39dbdc3f602_rwc_0x0x1199x937x1199.jpg?h=02ac55e2da982540d150b38c87c6a5e2)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/7fd10320-d7a9-401e-9f66-ae9b80d95f8f_rwc_360x0x1841x1440x1841.png?h=cdf551be76fb54f5c33ad0f34c6f5fd6)
AREA III: HOW
Situational Prep / Performance Enhancing Techniques (PET's)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/f7281ace-7560-4b35-8dce-cd87746e8045_rwc_0x0x2877x2250x2877.jpg?h=c1e56c91b90ed19f0a8ad87c32bdbcfa)
Action Plan: Bring the Pain
Bring the Pain!
Why it Works: Architect of Influence
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/5debf215-0552-4316-b675-1052888b085a_rwc_860x0x5116x4000x5116.jpg?h=0723c93aeb34008ae017e9acb98652df)
Discover YOUR Strategy
FREE for All / Clustering Case Studies / WYSIATI
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/b439060d-3d96-421a-81f0-6e232ecba79c_rwc_0x0x2877x2250x2877.jpg?h=2a021fac3fbe05b657dbba91bab087b9)
Final-Final: ADAPT & ADVANCE