

Lightbulb Moment
3-minutes


Top Influences
3-minutes


PSYCHOLOGY OF BUYING
3-minutes

Choice Evaluation
7-minutes

Value Weight
7-minutes

Risk Assessment
9-minutes


The MORAL: Gains v Losses
3-minutes
Visual Aids
Key Insights / Top Takeaways


OUR IRRATIONAL MIND
8-minutes


*Value of Ownership
9-minutes


Free for All
6-minutes


Judgment Errors
10-minutes


*Familiar Illusions
12-minutes


Breaking Bias
3-minutes


CHOICE ARCHITECT
5-minutes


*Anchor Up
6-minutes


Prime Time
9-minutes


*Frame Effect
9-minutes


Following Norms
9-minutes


*Alternative Selection
10-minutes

CORE BEHAVIORAL FOCUS
Visual Aids

Sales Breakthroughs
Cheat Sheets