![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/e019a737-abe6-4efe-819f-229a9ba75b39_rwc_360x0x4176x3265x4176.jpg?h=17dd09ad0fcf8cb86bef0b5c7d088dc7)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/9d8622b5-bd3a-4cb1-91a8-a78c5ca73a9c_rwc_360x0x1841x1440x1841.jpg?h=c052720577627d2883f165272cb725bc)
Lightbulb Moment
3-minutes
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/cb67b8ef-9c95-4b96-b7d7-55b809620c92_rwc_976x0x3702x2895x3702.jpg?h=ca4ad599557026a7b24191457d596a7a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/0152e930-7d7c-4fb6-8b9d-2fb4b7a13305_rwc_326x0x1841x1440x1841.png?h=03dc1cd6a18b7c0f845d27a8ff6cc607)
Top Influences
3-minutes
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/535b0c9a-d6ef-4be7-85a2-bcef7e387882_rwc_237x105x1450x1133x1450.jpg?h=38fec07c16944ad3fc3397086765dcd4)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/dca6fafc-7e8e-4c00-ac67-390785f9c89e_rwc_270x0x1381x1080x1381.png?h=fa29ec6c7241f4b86f6ba72642e1fcd0)
PSYCHOLOGY OF BUYING
3-minutes
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/32f26b29-a0ad-4d61-a832-fc476ab7aa8f_rwc_360x0x1841x1440x1841.png?h=43f0aa7d6974582f7d6524f5f84f2c14)
Choice Evaluation
7-minutes
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/3a745787-81a1-4d91-9d3e-9b04c61c4e70_rwc_360x0x1841x1440x1841.png?h=6f0380e8910b4737b6c40645be47413f)
Value Weight
7-minutes
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/68611a42-7ab7-449d-9435-7b8e60727552_rwc_360x0x1841x1440x1841.png?h=3e82d693c6e0302eee421227db3fe6c8)
Risk Assessment
9-minutes
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/539a70a7-4200-445d-96c1-fcbeb5afa2d9_rwc_0x0x2762x2160x2762.jpg?h=cbe0e8454dd9c989fbf5e3ffbb4d6e60)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/e8df46af-7e48-44d8-a253-4f8657a79675_rwc_0x0x1976x1545x1976.png?h=0b74127b51287c2d9565ad56f37a0f06)
The MORAL: Gains v Losses
3-minutes
Visual Aids
Key Insights / Top Takeaways
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/0cee8406-5dd6-489b-9c0b-589735a8ce92_rwc_141x0x1637x1280x1637.jpg?h=b8b812a39c69f54d53326db2b160f30f)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/22ee4abc-e2eb-4164-959d-1e37c4eaeaab_rwc_376x0x1841x1440x1841.jpg?h=6da4cea771a58b92b1974085772f8ec2)
OUR IRRATIONAL MIND
8-minutes
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/084bf1c2-6918-46e9-8157-fbea3cb08484_rwc_141x0x1637x1280x1637.jpg?h=03f011fd76ea91f959f566ccd7dafa52)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/01c1a7de-6a96-40d6-bf27-bade53b6c446_rwc_180x0x920x720x920.png?h=848a846d0e9c5c6ea34b6953d8e01857)
*Value of Ownership
9-minutes
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/57eecb0d-b64b-4a6d-91a2-81558d82f646_rwc_41x0x1841x1440x1841.jpg?h=845f7d714250a50be8a96c427930925c)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/131ec9ec-6fbf-45ed-b9f2-fee259827be3_car_202x158.png?h=cb199fb2b43880241f02e6aa6285a6b5)
Free for All
6-minutes
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/05fa1cec-5a49-4642-b79e-7303ef4eb793_rwc_41x0x1841x1440x1841.jpg?h=7926d962fd2af976b1557411d4fe73f0)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/31de8750-1a79-4881-b828-4f0745c56e7b_car_202x158.png?h=5430baa1a388e341a66f13da2338ce2f)
Judgment Errors
10-minutes
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/c3253d73-ffb6-46d7-bb26-f2c2b4571fe0_rwc_141x0x1637x1280x1637.jpg?h=334ae872f5783cdefdf2495e6233a571)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/783d001a-bcac-45c7-912b-3dffcf909e26_car_202x158.png?h=66509d549c24cafd4e2e5e407dc53f3b)
*Familiar Illusions
12-minutes
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/4262383d-fa69-4d75-8db7-e270b6763b18_rwc_141x0x1637x1280x1637.jpg?h=f2488a1d9a8f0938f1a5c0aae93a91e5)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/f4516229-3e06-4482-b303-5d031b519cb0_car_202x158.png?h=f8d142cae6d60b29d02ab9dd8cca6c76)
Breaking Bias
3-minutes
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/fee1af9c-1adc-4f9c-a4a5-1e2c243937be_rwc_141x0x1637x1280x1637.jpg?h=bc4c37d0e5b63a8c8f50331b26e323b6)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/0cdcf3a5-9ef3-40cf-a3e9-5aa32092e352_rwc_360x0x1841x1440x1841.png?h=fda0f83a2a133965329fce79f9c6539d)
CHOICE ARCHITECT
5-minutes
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/e4ae0413-a717-4703-ac60-0d2b7e5d7d51_rwc_41x0x1841x1440x1841.jpeg?h=5a0bab4e0dcaa6c6b2229afa21cb8dc7)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/9daf450a-fd32-4e6b-bdb2-90079358bcb1_rwc_360x0x1841x1440x1841.png?h=241d251ea5146c5f925c0b63191c4e39)
*Anchor Up
6-minutes
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/f141d5c1-50b3-45e2-b48e-30fa50cf360f_rwc_200x0x1519x1188x1519.jpg?h=079e8882b7e2bdde86562347a8fdccd8)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/ede20ffe-ff35-4e9e-8426-eefb2cab790a_rwc_360x0x1841x1440x1841.png?h=9526ee05144061cb3a478a4341f91834)
Prime Time
9-minutes
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/ce3bc876-7bc5-49ba-8bf1-30de9047c397_rwc_141x0x1637x1280x1637.jpg?h=bdb45d64a61a066040e7d3a0d06ff975)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/c88586a0-41ab-4090-8062-46ba44af3eae_rwc_360x0x1841x1440x1841.png?h=214d4f3b9535c4f6569ed8fefceabfc5)
*Frame Effect
9-minutes
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/8826a9b7-8b9f-4144-9982-7ae58789d89d_rwc_0x0x1408x1101x1408.jpg?h=2df6da801aabe052fb4505f31025384a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/0d1a859f-af92-4412-bed8-786a379eb481_rwc_360x0x1841x1440x1841.png?h=cbd2d52c0a31d4ce8e507f6cf50b52cf)
Following Norms
9-minutes
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/e2666a42-0a5c-4c48-baec-a8146aaf2f20_rwc_141x0x1637x1280x1637.jpg?h=49018a85341dba5c76b5561e77aff40b)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/a70e99a4-4aa4-44af-a986-086e29a8b818_rwc_360x0x1841x1440x1841.png?h=1df0a87e0431894b753bb1f86b9e600a)
*Alternative Selection
10-minutes
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/5e68c716-6e4e-43d8-946e-5a01e34e0ba4_rwc_470x0x1218x953x1218.jpg?h=3065ecf234d5b1dd21641ed3954bd390)
CORE BEHAVIORAL FOCUS
Visual Aids
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/d3572282-fb30-4366-bf69-69ec6f52bfa0/54a9eb72-9b8b-4620-9664-20a69d91ad8d_rwc_540x0x2762x2160x2762.jpg?h=056e0af0d1e0d41f41aa09a609c1b3cc)
Sales Breakthroughs
Cheat Sheets